![]() ![]() Capturing 3.1% of TV, Amazon Prime Video benefitted from the strength of The Marvelous Mrs. Roughly half of the Netflix increase was driven by the methodology change, coupled with the fact that the platform had the top three streaming titles this month: Queen Charlotte: A Bridgerton Story (5.4 billion viewing minutes), A Man Called Otto (3.1 billion) and The Mother (3.0 billion). Netflix and Amazon Prime Video each gained momentum in May, posting usage gains of 9.2% and 5.1%, respectively. ![]() And in aggregate, they account for more viewership than Amazon Prime Video. Combined, the three FAST services that are independently reported in The Gauge TM (Pluto TV, Tubi TV, Roku Channel) are each comparable in usage to Peacock and HBO Max. The breakout performance of the Roku Channel in May highlights the increasing footprint of free ad-supported television (FAST) services. Despite the streaming gains, however, total TV usage fell 4.4% from April. Separately, the Roku Channel is the latest service to obtain stand-alone coverage in The Gauge, capturing 1.1% of total TV usage in May. While a methodology change to more fully capture streaming usage was a factor in the monthly uptick, approximately half of the 2.5% increase in monthly usage reflected viewing behavior. This viewing was previously included in the “other” category.Īfter a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to tap into the growing range of services. Studio 1847 is a nationwide marketing agency that can position your institution and drive enrollment.Streaming grabs 36.4% of total TV viewing Roku Channel enters with 1.1% of TV usageĮditor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as identified by Nielsen Streaming Content Ratings) via cable set-top boxes to the streaming category. We can help in a multitude of other ways. 36 percent access local news online, where they might read stories that use press releases from local colleges and universities as sources.27 percent look for advertising inserts in newspapers and magazines.79 percent of this same group are on social media.These influencers also use their phones during parent-specific events, such as campus tours.Target emails and social media posts to them, keeping in mind that the vast majority of parents use cellphones and other mobile devices to access messages and the internet.The following statistics and findings from Nielsen PRIME Lingo can help: ![]() The best strategies for institutions of higher learning to attract students from the New York metropolitan area involve effective engagement with these parent-influencers.
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